Exposure for your property– Did you know 80% of new home buyers begin their search online? Does your REALTOR® have internet coverage as part of their marketing plan for your home? Does he or she have his or her own web site? Targeted Internet marketing is probably the most important reason for working with a REALTOR®.
Print/newspaper advertising– Has your REALTOR® provided you with a comprehensive written marketing plan at the time of the listing showing exactly what steps will be taken to get your home sold? If not, choose another agent.
Qualifying buyers– Your REALTOR® knows the right questions to ask when an inquiry comes in. This is important for many reasons including security, reducing meaningless showings and time wasted from showing “lookers” instead of “qualified buyers.”
Availability– REALTORS® are available to quickly respond to phone inquiries and showing appointments. Potential buyers expect immediate response, professional service and market knowledge. Do you really think if you put a sign in your front yard with your home phone number on it and return a call the next day that anything will come of the inquiry? By then, the potential buyer has contacted someone else or another REALTOR. Those buyers are gone and with it your window of opportunity.
Pricing– Pricing your home correctly is CRITICAL. Your REALTOR® can help you with this process through valuable market information including current properties on the market and recent sales data. Make sure the REALTOR® you hire is a full member of the local Multiple Listing Service and plans to submit your property immediately after you sign the listing agreement.